The inaugural event was held near ÀÖ²¥´«Ã½â€™s World HQ in Rocester, Staffordshire on Saturday 10 November.
ÀÖ²¥´«Ã½ group human resources director Joanne McAdam said: “We are absolutely delighted at the amount of money raised by the first-ever ÀÖ²¥´«Ã½ Mud Run. Every single pound raised will go towards helping improve the lives of children in Staffordshire. I’d like to say a big thank you to all our sponsors and to every competitor who has supported the event and made it such a great success.â€�
The NSPCC is ÀÖ²¥´«Ã½â€™s nominated charity. Specifically, it supportsCarole House, a specialist NSPCC Centre in Newcastle-under-Lyme, named after company chairman Sir Anthony Bamford’s wife Carole, Lady Bamford.
ÀÖ²¥´«Ã½â€™s current appeal has broken through the £750,000 mark and Sir Anthony Bamford has pledged to double the appeal total once the £1m target has been reached.

Pictured above is Joanne McAdam, right, receiving the cheque from mud runners Jono Smith, Andy Cooper and Terry Day


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