Speaking of Entrepreneurship
Welcome to Speaking of Entrepreneurship, a podcast powered by the Center for Entrepreneurs at Corporate College®, a division of ÀÖ²¥´«Ã½ (Tri-C®). This series strives to provide practical strategies and inspiration for entrepreneurs by inviting industry experts to discuss proven methods and insights for navigating today's competitive market.
A new addition to this podcast is a series with our Entrepreneurial Instructors. Join us as we celebrate and take a deep dive into entrepreneurship through our instructors' lens.
Award Winning Podcast: Gold Paragon Award
The Center for Entrepreneurs “Speaking of Entrepreneurship” podcast won the Gold Paragon Award for audio content from the National Council for Marketing and Public Relations (NCMPR). Judges' comments, “Top Notch!! This engaging podcast blends expert insights, dynamic conversations and polished production that feels more like a talk show”. (13:47 to view award)
The Growth Blueprint
Ready to scale your business beyond six and seven figures? In this powerful episode of Speaking of Entrepreneurship, Lamar Tyler, CEO of Tyler New Media, shares proven strategies to help business owners grow, dominate their market, and increase revenue. Learn how to leverage media, build systems that drive traffic and sales, and position your brand as a category leader. As the founder of Traffic, Sales & Profit, a 47,000+ entrepreneur community, Lamar reveals real-world tactics that have generated over $25M in sales. If you’re serious about scaling your business and building long-term wealth, this episode delivers actionable insights you can’t afford to miss.
What It Takes to Sustain Mission-Driven Organizations
In this episode of Speaking of Entrepreneurship, CP speaks with Harry VandeVelde III, a longtime nonprofit executive and organizational change agent with more than 40 years of experience in leadership, fundraising, and community development.
Harry shares insights from his career leading nonprofit organizations, managing large-scale fundraising initiatives, and overseeing complex institutions with multimillion-dollar budgets. The conversation explores leadership, adaptability, sustainability, and the challenges mission-driven organizations face as they grow and evolve.
How Entrepreneurial Support Systems Shape Outcomes
How do unseen forces shape entrepreneurial success? Let's explore this as CP sits down with Mary Paxton, Vice President of Development at JumpStart Inc.
Drawing on more than two decades of experience in philanthropy, fundraising, and nonprofit leadership, Mary shares insights into how funding, mentorship, networks, and community infrastructure impact startup and small business outcomes. Together, CP and Mary discuss what founders frequently misunderstand about networks, the role of support systems, and how entrepreneurial ecosystems help businesses grow beyond the idea stage.
From Idea to Experience: What Product Entrepreneurs Get Wrong
What is one of the biggest challenges product-based entrepreneurs face? Turning a great idea into a meaningful customer experience that actually sells.
Saidah Farrell, CEO of Joy Craft Cocoa, shares lessons from building an artisan, premium cocoa brand rooted in experience, storytelling, and customer connection. We talk about common mistakes product entrepreneurs make, including building products based on personal preference instead of customer insight, misunderstanding ideal customer avatars, underestimating the power of messaging, and pricing based on time rather than value. The conversation also dives into the emotional side of buying, how customer needs differ from “problems,” and why entrepreneurs must stop positioning themselves as the hero of their business and start positioning the customer instead.
From Brick-and-Mortar to Freedom-Based Business
What happens when the business you built no longer fits the life you want?
In this episode of Speaking of Entrepreneurship, CP sits down with longtime entrepreneur and creative founder Dru Thompson to talk about one of the least discussed phases of entrepreneurship: the pivot.
After more than a decade running a brick-and-mortar business, Dru shares what it really looks like to step away without burning everything down. Together, they unpack the emotional, financial, and identity shifts that come with changing direction, especially for experienced entrepreneurs who have already “done the work.”
How Podcasting Can Help Grow Your Business Without Overthinking It
Podcasting continues to grow as one of the most effective ways for entrepreneurs and business owners to build trust, expand their reach, and share their expertise, but many people overthink where to start. In this episode of Speaking of Entrepreneurship, CP sits down with podcasting expert Josh Troche, founder of Pedal Stomper Productions, to break down what it really takes to launch and sustain a successful podcast.
Plan for Freedom: How Successful CEOs Use Strategy & Boundaries to Grow
Freedom isn’t luck… it’s built through clarity, structure, and strong boundaries. CP and Melina dive into how entrepreneurs can stop reacting and start leading by creating strategies that align with their goals and protect their peace.
2026 Freedom Forecast - Trends Every Entrepreneur Should Watch
What is out there for entrepreneurs? How can AI help me? The future is full of opportunity, if you know where to look! CP and Amy reveal the top trends shaping entrepreneurship in 2026, from automation and AI to community-driven business models and flexible work innovation.
My CEO Planning Ritual for the New Year
Do you have a ritual? What about a CEO Ritual? According to CP, it’s not just planning, it’s alignment. In this intimate and inspiring episode, CP walks listeners through her annual CEO planning ritual…how she closes out one year, sets clear intentions for the next, and builds her strategic plan from a place of focus, energy, and freedom. Don't miss this episode!
Igniting Entrepreneurial Spirit: A Conversation with Daniel Hampu of the Burton D. Morgan Foundation
In this episode, special guest host and Tri-C President Michael Baston sits down with Daniel Hampu, President and CEO of the Burton D. Morgan Foundation, for an inspiring conversation about igniting entrepreneurial spirit. Dive into the transformative work of the Burton D. Morgan Foundation as he discusses their bold new strategic plan—designed to supercharge entrepreneurship education, empower second stage businesses, and fuel innovative startups through impactful partnerships. Discover how this visionary foundation is lighting the way and energizing communities through its unwavering commitment to entrepreneurs.
Trailblazing Entrepreneurship Part 1 and 2
Join us for an inspiring two-part discussion with trailblazing CEO and serial entrepreneur Ariane Kirkpatrick, who turned her childhood experience at a protest into a lifelong mission of transformation, empowerment and economic growth. As the president and CEO of three thriving companies, she is a dynamic leader and community advocate in industries where minorities are often left out — from construction to cannabis. Her journey is a powerful testament to what can happen when passion meets persistence. Kirkpatrick has built businesses that don't just turn a profit — they create opportunity and equity for others. Whether you're building your first startup or scaling your next venture, this is an opportunity to learn from a woman who has been through it all — and who still climbs while lifting others.
Mastering Priorities: Launching and Growing Your Business
Struggling to juggle priorities while launching or growing your business? In this episode of Speaking of Entrepreneurship, host Heather Holmes Dillard sits down with Dr. Ellen Burts-Cooper, senior managing partner of Improve Consulting and Training Group, to share expert strategies for staying focused and productive as an entrepreneur. Dr. Burts-Cooper brings a wealth of experience, working across industries like manufacturing, healthcare, finance, and more. Her firm, Improve Consulting, has been featured in Time Magazine, Bloomberg BusinessWeek, and Smart Business Magazine.
President of the Federal Reserve Bank of Cleveland
In this episode, guest host and Tri-C President, Michael Baston, sits down with Beth Hammack, President of the Federal Reserve Bank of Cleveland. Hammack discusses her career in finance, her current role at the Federal Reserve Bank and the importance of community and workforce development.
Entrepreneurship as an Economic Driver
In this episode, guest host and Tri-C President, Michael Baston, sits down with Chris Ronayne, Cuyahoga County Executive for a conversation about entrepreneurship as an economic driver. Cuyahoga County, once a powerhouse during the industrial revolution, continues to lead in innovation thanks to strategic partnerships with businesses, philanthropists, and academic institutions. Tune in to learn about how entrepreneurship plays a pivotal role as an economic driver, creating opportunities for innovation and sustained economic growth.
From Idea to Empire: RaShaun Brown’s Journey with Screen Skinz
How do you turn a simple idea into a thriving business? In this episode of the Speaking for Entrepreneurs podcast, host Heather Holmes Dillard sits down with RaShaun Brown, CEO of Screen Skinz, the innovative company behind customized phone screen protectors. Presented by the Center for Entrepreneurs at Corporate College, this conversation dives into RaShaun’s entrepreneurial journey—from the initial concept to building a successful brand. Discover the challenges he faced, the strategies that worked, and the lessons he learned along the way. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with actionable insights and inspiration to help you bring your own ideas to life. Tune in now and get ready to be inspired!
What Is the Center for Entrepreneurs? | Empowering Innovators and Startups
Curious about the Center for Entrepreneurs? In this episode, Ronna McNair, the executive director of the Center for Entrepreneurs at Corporate College, will join us to discuss how this hub empowers aspiring entrepreneurs, supports startups and provides essential tools to turn ideas into successful businesses. Whether you're a budding innovator or just exploring the world of entrepreneurship, this video is packed with insights, tips and inspiration. Don't miss out — hit play and start your entrepreneurial journey today!
Building Brands and Startups
Guest host Renee Richard, President of Corporate College, sits down with entrepreneur, investor and consultant Kumar Arora to explore his journey of launching and scaling successful startups and brands. Learn his strategies, insights and advice for turning big ideas into thriving businesses.
Franchising for Entrepreneurs
We are thrilled to welcome Vanessa Whiting, the president of A.E.S. Management Corp., operating as Popeyes Louisiana Kitchen. As a leader in the franchising industry, Whiting shares a wealth of experience and wisdom, discussing the keys to running a successful franchise, navigating challenges and building a lasting brand. Tune in to hear firsthand insights from a veteran of franchise management and gain valuable advice that can transform your entrepreneurial path.
The Journey to Success
Gain key insights into using Instagram for business growth at this exciting event from the Center for Entrepreneurs. Discover how Instagram influencers Troy Millings and Rashad Bilal have successfully built their brand, Earn Your Leisure, through strategic social media marketing. Understand the vision behind their influential platform and the popular Invest Fest and learn how to avoid common marketing mistakes.
Raising Capital for Rapunzel
This episode covers an entrepreneur's favorite topic: raising capital. Whether pitching to investors, applying for loans, or crowdfunding your next big idea, you will need capital. We've got insights, strategies and real-world stories to help you navigate the road to financial success. No jargon, no fluff — just actionable advice to get your business the capital it deserves. Meet Yelitsa-Jean Charles, the founder of Healthy Roots Dolls, who discusses her journey to raise $500,000 as a young entrepreneur. She shares her approaches to securing the funding to get her dolls on the shelves of Target and take her dreams to the next level. Let's get started!
Buying Businesses. Building Legacies — Entrepreneurship Through Acquisition
Entrepreneurship isn't always about starting from scratch. In this episode, Tony Manna and Larry Fulton share how they built successful portfolios by acquiring undervalued companies, revitalizing them and creating meaningful jobs in their communities. With host Heather Holmes Dillard, they dive into topics like seller financing, SBA loans and the importance of passion, patience and long-term vision.
Entrepreneurial Instructor Podcasts Hosted by Cheryl "CP" Perez
Cheryl “CP” Perez is a strategist and speaker who works with leaders, founders, and business owners to help them cut through complexity and get clear on their next move. With more than 25 years of experience building and leading multi-six and seven-figure businesses and organizations, she’s known for her ability to turn overwhelm into clear, practical directions. CP leads through structure, truth, and strategic clarity, helping people stop spinning and start making confident decisions.
Speaker Series Podcasts Hosted by Heather Holmes Dillard
Heather Holmes Dillard is the host of the Speaking of Entrepreneurship podcast. As the principal at the Raben Group, a mission-driven national public affairs and strategic communications firm based in Washington, D.C., Dillard channels her passion for small business ownership and community engagement into every project. She works closely with clients to create lasting relationships grounded in shared values and a collective vision for a better world, with a particular focus on empowering historically underserved communities.
A native Clevelander, Dillard has spent her career leading experiential marketing, event production and community engagement programs across the U.S., creating opportunities for businesses and communities to thrive together. Her expertise has been instrumental in shaping community activations alongside major events like the 2016 RNC, 2021 NFL Draft, 2022 NBA All-Star Game and 2024 DNC.
Dillard has also been a key force in the creation of the U.S. Black Chambers in 2007 and was the founding creator, cochair and producer of Cleveland's Juneteenth Freedom Festival. Her work is driven by a commitment to advancing small businesses, empowering communities and fostering a more inclusive and entrepreneurial environment wherever she goes.