The acquisition of the Staffordshire-based Broadcrown will extend the range of generators offered by ÀÖ²¥´«Ã½ Power Products, which began offering its own generator range in 2006 to coincide with the launch of the ÀÖ²¥´«Ã½ ±ð²Ô²µ¾±²Ô±ð.Ìý
ÀÖ²¥´«Ã½ Power Products director & general manager Jonathan Garnham said: “ÀÖ²¥´«Ã½ Power Products already has an excellent generator range sold through a network of 150 dealers. This purchase offers us a fantastic opportunity to accelerate the growth of the ÀÖ²¥´«Ã½ Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient ÀÖ²¥´«Ã½ engine to power more generators.â€�
ÀÖ²¥´«Ã½ Power Products currently offers a range of over 200 generators from 8-3300kVA, 35% of which are powered by ÀÖ²¥´«Ã½â€™s engines. Its products are sold in all territories globally, apart from North America. Operating through the existing ÀÖ²¥´«Ã½ construction and agricultural dealer network, ÀÖ²¥´«Ã½ Power Products also has specialist dealers who have experience of larger power requirements, installations and service and support packages.
Established in 1976, Broadcrown has a 29,000 sq ft assembly and test facility at Hixon, near Stafford, a 19,000 sq ft assembly plant in Newtown, Wales and employs more than 100 people.Â
The new business will operate under the name of ÀÖ²¥´«Ã½ Broadcrown and its products will be marketed as Broadcrown. The business offers a full portfolio of products and services, providing power solutions to a diverse range of industries and sectors. The company specialises in diesel generators and power generation systems providing power from 6 kVA to 30 mVA.